- Mar 5, 2004
- 4,933
- 877
- 126
Hallmark to reinstate same-sex marriage commercial it pulled
By: The Associated Press
Posted: Dec 15, 2019 / 10:40 PM EST / Updated: Dec 15, 2019 / 10:47 PM EST
"NEW YORK (AP) — The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate same-sex marriage commercials that it had pulled following a complaint from a conservative group.
The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had caused a storm of protest on social media...
It was a complaint by One Million Moms, part of the American Family Association, that had led to the initial decision to pull the Zola ads. A post on the group’s website Saturday said that Crown Media CEO Bill Abbott “reported the advertisement aired in error.” The group also wrote: “The call to our office gave us the opportunity to confirm the Hallmark Channel will continue to be a safe and family-friendly network.”
...Molly Biwer, senior vice president for public affairs at Hallmark, said in an interview Sunday night that from the time the initial decision had been made, “Crown Media had been in agony over the hurt that this had caused. Hallmark has an unwavering commitment to diversity and inclusion.”"
I call shens. Knuckling under to One Million (homophobic) Moms and crapping on the LBGT community is not taking a stand. Then reversing yourself for more publicity and so you can claim how inclusive your corporation is stinks even more.
I remember thinking how cool that commercial was when I saw it. I never knew the Halmark Channel pulled it. Like most corporations, The Halmark Channel is only committed to $$$. We're turning a corner culturally and long held prejudges are dying off with the older generations that held them. Corporations better get with the times.
Kudos to Zola for understanding the LBGT community is as family oriented as anyone else.
By: The Associated Press
Posted: Dec 15, 2019 / 10:40 PM EST / Updated: Dec 15, 2019 / 10:47 PM EST
"NEW YORK (AP) — The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate same-sex marriage commercials that it had pulled following a complaint from a conservative group.
The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had caused a storm of protest on social media...
It was a complaint by One Million Moms, part of the American Family Association, that had led to the initial decision to pull the Zola ads. A post on the group’s website Saturday said that Crown Media CEO Bill Abbott “reported the advertisement aired in error.” The group also wrote: “The call to our office gave us the opportunity to confirm the Hallmark Channel will continue to be a safe and family-friendly network.”
...Molly Biwer, senior vice president for public affairs at Hallmark, said in an interview Sunday night that from the time the initial decision had been made, “Crown Media had been in agony over the hurt that this had caused. Hallmark has an unwavering commitment to diversity and inclusion.”"
I call shens. Knuckling under to One Million (homophobic) Moms and crapping on the LBGT community is not taking a stand. Then reversing yourself for more publicity and so you can claim how inclusive your corporation is stinks even more.
I remember thinking how cool that commercial was when I saw it. I never knew the Halmark Channel pulled it. Like most corporations, The Halmark Channel is only committed to $$$. We're turning a corner culturally and long held prejudges are dying off with the older generations that held them. Corporations better get with the times.
Kudos to Zola for understanding the LBGT community is as family oriented as anyone else.
Facebook
Twitter