Bought my Powercolor PCS+ 290x card for $270 AR 2 months back - what an impressive performer ! It replaced another Powercolor card, a 7970 that performed equally well for the games I played at the time.
I don't game nearly as much as I used to, but what I now do is buy AAA titles from a few years back (currently addicted to Skyrim) and find that my dated hardware can play the hell out of those older titles. No need to upgrade my video card once a year anymore, which helps keep more $$ in my bank account.
Skyrim is an amazing game that continues to age well, with hundreds and hundreds of mods that make it look quite stunning compared to vanilla Skyrim. Those Steam $5 sales will keep me entertained for years at the rate I am going - over 200 hours into Skyrim and over 400 hours into CoH2.