Since the gtx570 had a different bit and memory configuration than the gtx480, we have never gotten a true apples-to-apples comparison of the same spec'd first gen fermi chips and current gen fermi chips. So while it won't be an "exciting" launch, and at $199, it's almost exactly the same current price as similarly clocked gtx460's, but I'm looking forward to seeing clock-for-clock comparisons between the gtx560 and gtx460, to see if and how much performance per mhz AND TDP has improved.