Again, it has been mentioned many times before that almost Fermi reviews mostly use automatic fan profiles. NV intentionally created a conservative fan profile which means that a lot of cards will not scale fast enough to appropriate fan speed at load. This is why you are seeing 92-95*C temperatures for GTX470/480 series. For example, my eVGA GTX470 will never exceed 55 percent fan speed at load in games and then my temperatures rise to 93*C!!!
In reality, in a well ventilated case, a GTX470/480 will run about 10-15*C cooler compared to the temperatures posted by almost every review website (of course 5850/5870 are far superior for temps this gen
). I can tell you that my GTX470 runs at just 77-78*C at 66 percent fan speed, both cooler and quieter both than my 4890 did.
The problem OP has is that he is running 2 cards in SLI. This means the heat of the 2 cards situated close to one another is exacerbating the problem. The 470 is no hotter than a GTX275/280/285/4890 are if you set a manual fan profile. I can't stress enough the importance of a well ventilated case and having a CPU and PSU fans that exhaust air
out of the case.
All in all, I would say that the heatsinks on 470/480 are just poor quality given the heat load.