GTX 470 Price and PSU Requirement

[Lonyo]

I think that the $299 number is highly likely. AMD price 48x0 at extremely competitive prices because they HAD NO CHOICE. nvidia appears to be getting into a similar situation, they are going to price 470 and 480 at competitive market prices. AMD's strategy in summer 08 was so effective because they launched at the same time as nvidia. If nvidia would have launched fermi last fall and it had problems but was price competitive, they could have gotten away with it and done a respin later. However, since they've stalled for so long, they have much more pressure now to produce a slam dunk winner. Things are not looking good for nvidia or our wallets guys.

ATI can beat their pricing though, if logic holds.
A $300 470 assuming some weird RAM quantity (1280MB? The 8800GTS had 640/320) puts RAM cost marginally above ATI (1GB) assuming they use the same sort of RAM (speed wise, since both will be using GDDR5).
A 320-bit memory bus (I think this is what they are doing) puts PCB complexity higher than the 256 of ATI, resulting in one element which requires a more expensive PCB (more layers) (correct me if I am wrong)
The die size should mean the GPU itself costs more, due to yield, but then it depends on how harvesting goes.
If power consumption is higher, then that also requires more robust components, cooling etc, again increasing costs.

From a logical standpoint, ATI's costs should be lower than NV in my opinion, based on the differences between the two products, similar to the case with the 2xx vs 4xxx series (based on hopefully logical assumptions).
That means if NV do price at $300, ATI should be able to undercut them without too much of a problem in terms of their cost margins, although on lower overall sales and revenue, R&D hurts the total bottom line, but on a cost to make basis it doesn't seem like NV could hope to have an advantage.
With the HD4xxx series, ATI had a cheaper to make product [than the NV competition], which enabled it to price as they did.

 

[evolucion8]

I think that the $299 number is highly likely. AMD price 48x0 at extremely competitive prices because they HAD NO CHOICE.

They did had a choice, they could put the HD 4870 in the same price range as the GTX 260 since both performs the same, and yet, they chose a lower price point, I wonder why. HD 4x00 series should be profitable even at their current prices since it is much cheaper to make than the GT200 series.

 

[Keysplayr]

This just in. Nvidia was getting a lot of questions about these web sites offering pre-orders and about rumors.

“NVIDIA and our launch partners have not released pricing or pre-order information yet. Any Web sites claiming to be taking pre-orders should not be considered legitimate.”

 

[Skurge]

http://www.guru3d.com/article/nvidia-geforce-470-480/

Interesting article, if anything he says about performance holds water, then the $299 price might not be so unrealistic.

 

[bryanW1995]

This just in. Nvidia was getting a lot of questions about these web sites offering pre-orders and about rumors.

“NVIDIA and our launch partners have not released pricing or pre-order information yet. Any Web sites claiming to be taking pre-orders should not be considered legitimate.”

you should start a fermi info sticky and put that at the top.

 

[n7]

I'd love to see nVidia pricing lower than AMD for price/performance factor, but considering their past track record & what we know of Fermi, i think that's extremely unlikely.

In fact, i have a bad feeling they will initially be worse in that regard & we'll see AMD pricing jump up due to sudden demand for the 5800s when people realize waiting for Fermi doesn't fit in their price range.

I really hope the above does not happen, but i have this really bad feeling... :\

 

[Keysplayr]

you should start a fermi info sticky and put that at the top.

I would, but there isn't any info beside a launch date. I'd wait until about a week before launch when unfortunately, the leaks will probably start.

 

[Will Robinson]

PR spin at its finest....

I don't see how ATI could slash a clean 100 bucks off their 5870 without enraging those who bought them at current pricing.

Many folks were miffed about NVs pricing and the relatively large price cuts that ensued.

ATi fans were enraged but NVidia fans were miffed LOL

Keep em coming Keys.....we believe you *cough*

 

[Keysplayr]

PR spin at its finest....
ATi fans were enraged but NVidia fans were miffed LOL

Keep em coming Keys.....we believe you *cough*

And this is what you're going to walk away from this with?
Way to go.

Let me word it to your liking:

ATI fans were a little bothered, and Nvidia fans wanted blood.

K?

 

[akugami]

http://www.digitimes.com/news/a20100225PD202.html

Digitimes article claiming GTX 480 will be $679.99 and GTX 470 will be $499.99. The article also claims that volume shipping of Fermi will not happen until April. Assuming the article to be true, it is unlikely ATI will be lowering prices next month.

 

[Keysplayr]

http://www.digitimes.com/news/a20100225PD202.html

Digitimes article claiming GTX 480 will be $679.99 and GTX 470 will be $499.99. The article also claims that volume shipping of Fermi will not happen until April. Assuming the article to be true, it is unlikely ATI will be lowering prices next month.

What else did the article say.

EDIT: Eh, here is the whole thing. It's short enough:

"Second-tier graphics card makers are unlikely to start mass shipments of their Nvidia GeForce GTX 480/470-based (Fermi) graphics cards until April despite that Nvidia plans to announce the GPU on March 26 since most of the them have not yet received complete reference board designs, according to sources from graphics card makers.

The sources expect Nvidia will give supply priority to first-tier makers or makers that only produce Nvidia cards. Listings offering cards from XFX and PNY with GTX 480 models priced at around US$679.99 and GTX 470 at about US$499.99 were briefly available at some online retailers, but have since been taken down. PNY contacted Digitimes to stress that it is not offering pre-orders for Fermi cards at this time, which implies that the listings were the result of miscommunication in the company's channel.

Some market watchers originally expected AMD to drop its graphics card price to counter the launch of Nvidia's new cards, but since the prices of Nvidia cards are higher than AMD's existing cards, watchers now believe any price war between the two chip makers is unlikely to start until after May."

Also note they didn't mention "who" had those listings up to begin with.

 

[akugami]

@keys,

Was short on time when I posted that cause I was putting my daughter to bed.

Anyways, yeah, I'd classify this under rumors but at the same time it's a cut above what Charlie or Fuad puts out. The numbers also seem plausible considering the expected performance of the GTX 480 and 470. That's why I used the term "claiming" instead of listing it as actual.

Of interest is that there was a questionable web site listing a GTX 480 for $699.99 with a $20 off for pre-ordering. Forgot the exact web site but it wasn't anything that is known like ZZF, Newegg, etc.

 

[bryanW1995]

it was sabrepc. I suspect that digitimes' article was also based upon that.

Not saying that the pricing isn't going to end up being correct, but it seems highly likely that the site was just trying to generate buzz. Whoever posted the site wasn't too video card savvy, he thought the card was 2gb. also, didn't they have 6870 preorders on that same site?

 

[SmCaudata]

And this is what you're going to walk away from this with?
Way to go.

Let me word it to your liking:

ATI fans were a little bothered, and Nvidia fans wanted blood.

K?

$100 price cut 9 months down the road with a new product in a month or so. This is normal for tech. Now if it were a price cut within the first 3 months that would be different.

 

[dzoner]

For one, I wish nVidia had named the thing something other than Fermi.

Every time I see Fermi, I read "Ferbi" or "Squirmi."

Ferbi ... canadian?

How about 'thermi' ... Thermi GTX480°C.

 

[dzoner]

While it's true Nvidia would be losing $200+ per chip with the GTX470 selling for $299, they plan to make it up when the chip is available in volume next October at only a $100 loss per chip.

 

[Keysplayr]

$100 price cut 9 months down the road with a new product in a month or so. This is normal for tech. Now if it were a price cut within the first 3 months that would be different.

That's not what I'm talking about.