[GSMARENA] nVidia not going to do smartphones anymore?

[thilanliyan]

http://www.gsmarena.com/nvidia_to_no_longer_focus_on_smartphones-news-8597.php

Moved from CPUs to Mobile Devices
-ViRGE

 

[VirtualLarry]

Does this mean that it's official, that Tegra was a failure? Or just that it was never a good fit for the smartphone market? It's one thing to sell (overpriced) $1000 Titan GPUs, to their die-hard discrete graphics fans, and another thing entirely to sell into the price-sensitive smartphone market. (If NV did get their way, I wouldn't be surprised to see $1000 smartphones either.)

 

[ams23]

The original Q&A is from Cnet and is already being discussed here: http://forums.anandtech.com/showpost.php?p=36385010&postcount=114

Tegra 4i was a business failure. Tegra is not a business failure. There are > $2 billion of Tegra automotive design wins already in the pipeline as a part of multi-year contracts. The Tegra consumer, gaming, and embedded revenue will keep going up over time considering how good the SoC's have become starting with Tegra K1. Tegra should contribute close to $1 billion USD in revenue pear year within a few years time, which is pretty significant for a modestly-sized company (relatively speaking) like NVIDIA. And last but not least, Tegra's GPU architecture is finally in step with their most cutting-edge modern-day GPU architecture, so R&D is leveraged and expenses are better controlled.

Tegra K1 and future variants may find it's way into some high end smartphones for those OEM's who are looking to differentiate their devices, but obviously mainstream phones is not a focus anymore for the company.

 

[erunion]

considering how good the SoC's have become starting with Tegra K1 .

I disagree. We've Seen the same thing play out for recent tegra launches. NVIDIA teases us with large performance numbers from test chips using 10W+.

When real products come out we'll know how good K1 is versus Qualcomm, but what we've seen far doesn't indicate much.

 

[ams23]

When real products come out we'll know how good K1 is versus Qualcomm, but what we've seen far doesn't indicate much.

Unbelievable. Xiaomi's Mi Pad is not a "real product"? Tegra K1 in the 7.9" production-ready Mi Pad is head and shoulders above any other ultra mobile SoC available today.

 

[dragantoe]

I actually think it's good that Nvidia is backing out of the smartphone industry... When it comes to gaming, smartphones get super hot and throttle after 5 minutes, making any serious gaming unpleasant, what I like about tegra 4 tablets and the shield is that the games always run super smooth, they never get hot, and the experience is generally better overall compared to my snapdragon 801...

 

[dragantoe]

Unbelievable. Xiaomi's Mi Pad is not a "real product"? Tegra K1 in the 7.9" production-ready Mi Pad is head and shoulders above any other ultra mobile SoC available today.

It's not available for purchase yet, and you really have to take pre-release benchmarks with a grain of salt...
I'll buy the next shield though regardless of benchmarks, as long as it has the denver cpu

 

[ams23]

It's not available for purchase yet, and you really have to take pre-release benchmarks with a grain of salt...
I'll buy the next shield though regardless of benchmarks, as long as it has the denver cpu

The Mi Pad will reportedly be available for purchase starting end of next month. Production has already started and CPU/GPU clock operating frequencies have already been set as far as I know.

 

[erunion]

Unbelievable. Xiaomi's Mi Pad is not a "real product"? Tegra K1 in the 7.9" production-ready Mi Pad is head and shoulders above any other ultra mobile SoC available today.

Of course its a real product, but I haven't seen any reviews. Have you?

 

[ams23]

Of course its a real product, but I haven't seen any reviews. Have you?

Obviously the user reviews will start next month, but we already know the following data: chassis dimensions, chassis weight, screen resolution, screen size, operating system version, internal storage size, pricing for 16GB and 64GB internal storage variants, internal RAM amount, external SD card storage, Cortex CPU model variant, maximum CPU speed, GPU model, GFXBench 3.0 Manhattan offscreen score, GFXBench 3.0 T-Rex HD offscreen score, 3dmark unlimited combined score, Antutu score, Basemark OS2 score, Geekbench 3 score (multi-core), battery life % drain with sample of music playback, video playback, web browsing, gaming. That is already quite a lot of information to digest.

 

[waffleironhead]

Tegra has been a failure at capturing the high end phones. Nvidia either wants to rule the market or have none of it. They have been giving away chips for years, but now enough is enough I guess.

 

[dragantoe]

Tegra has been a failure at capturing the high end phones. Nvidia either wants to rule the market or have none of it. They have been giving away chips for years, but now enough is enough I guess.

yeah since the one x+, Nvidia has really been out of the game... The market is so inflated now that it might be time to give up... But, I'll still buy a tegra k1 phone if they release one...