Far more harm has been done by do-gooder regulatory agencies just like this than ever by the consequences of someone's voluntary economic choice.
I object to the entire notion that I and others like me are not competent enough to handle myself against the evil banks. What banks do with the money I've voluntarily given to them is their business. If I don't like what they're doing, I'll give to a bank with whom I'm better aligned. That's a far more effective mechanism for protecting consumers, at a much cheaper cost to society, and it hits the banks where it hurts them most: their wallet.
If this agency is going to give me advice, fine. If they're going to do things like making ATM fees illegal, they're stretching too far. If I don't like the fee, I won't use the ATM.