Some of you may have seen this if you went by Google today. I know nobody here uses AOL (at least the forums USED to block AOL IPs.) So save the AOL cracks. But if you run a web site and monitor your traffic closely this is worth noting since AOL has a ton of users.
http://www.google.com/press/pressrel/aol.html
http://biz.yahoo.com/rb/020430/tech_overture_urgent_1.html
Also worth noting is that Yahoo just renewed its pay-per-click advertising contract with Overture for the next 3 years (an eternity in the online advertising world.) For PPC you currently can't beat Overture's system.
As somebody who does search engine optimization and PPC advertising for a living I think this is MOSTLY a good move all around. Obviously it's great to have Google servicing AOL for their pure search engine results (although Google's AdWords is currently a VERY weak alternative to Overture.) And with Yahoo renewing the Oveture contract that still gives advertisers additional access to the largest SEARCH provider online. AOL has the most users and visitors, but Yahoo forwards the most search traffic.
http://www.google.com/press/pressrel/aol.html
http://biz.yahoo.com/rb/020430/tech_overture_urgent_1.html
Also worth noting is that Yahoo just renewed its pay-per-click advertising contract with Overture for the next 3 years (an eternity in the online advertising world.) For PPC you currently can't beat Overture's system.
As somebody who does search engine optimization and PPC advertising for a living I think this is MOSTLY a good move all around. Obviously it's great to have Google servicing AOL for their pure search engine results (although Google's AdWords is currently a VERY weak alternative to Overture.) And with Yahoo renewing the Oveture contract that still gives advertisers additional access to the largest SEARCH provider online. AOL has the most users and visitors, but Yahoo forwards the most search traffic.
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