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Google: Evolved | The big G redesigns its logo, again

I find it kind of amusing that they've not only spent awhile looking at different ways of writing Google, and ended up on a minor variation, but that they spent the time to detail it. 😛
 
Aikouka said:
I find it kind of amusing that they've not only spent awhile looking at different ways of writing Google, and ended up on a minor variation, but that they spent the time to detail it. 😛
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I'd imagine that when you're a company as big as Google, changing your logo in thousands of places is kind of a big deal.

I'd bet that someone like Dell or Coke would have an even tougher time with changing their logo. At least most of Google's logos are digital and are easily changed in software.
 
I wouldn't be surprised their branding team has already started working on the next iteration of their logo which will hit in a couple years.
 
ultimatebob said:
I'd imagine that when you're a company as big as Google, changing your logo in thousands of places is kind of a big deal.

I'd bet that someone like Dell or Coke would have an even tougher time with changing their logo. At least most of Google's logos are digital and are easily changed in software.
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I'm not talking about the process of altering the logos that exist "in the wild". I'm talking about their description of the process of choosing the logo. And yes, I do understand the concept behind branding, but that still doesn't abate how silly it looks to put up various sized dots on a board. 😛
 
Was about to say it looks like a 5 year old did it, but they covered that. Was apparently part of the spec process. It's a turd, about as stinky as Yahoo's redesign was.
 
Aikouka said:
I'm not talking about the process of altering the logos that exist "in the wild". I'm talking about their description of the process of choosing the logo. And yes, I do understand the concept behind branding, but that still doesn't abate how silly it looks to put up various sized dots on a board. 😛
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I watched a mini documentary on the logo design, they are SUPER nutty about it down to the pixel. But then again, one of the things they explained was how much electricity was used simply by the energy required to download their logo on every search page, times a billion uses a day, it was insane! There was like an actual impact on the environment based on how they tweaked their logo because of the bandwidth used, processing used to display it, etc. Had never really thought about it that way 😵
 
When you have that big of a market cap, I think you can afford to turn your 'e' which ever way you damn please.
 
Things like a fancy logo almost exclusively determine where I buy from.

I'll only buy a used car if they have a wacky waving inflatable arm flailing tube man in front.
I only use banks that have a time&temperature sign out front.
I only use financial advisors that have a scrolling message sign.

Product quality and value are really not important.
OH GOD LOOK, A SHINY OBJECT!!!!





Aikouka said:
I wonder how long it would take people to notice if they just kept turning it 1 degree every day. 😛
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Too quick. 2°/month would be more subtle. I'm sure Google could script that to automatically tilt it minute by minute.
 
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Kaido said:
I watched a mini documentary on the logo design, they are SUPER nutty about it down to the pixel. But then again, one of the things they explained was how much electricity was used simply by the energy required to download their logo on every search page, times a billion uses a day, it was insane! There was like an actual impact on the environment based on how they tweaked their logo because of the bandwidth used, processing used to display it, etc. Had never really thought about it that way 😵
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Black on a black background. Who do I see about my consulting fee?
 
Aikouka said:
Does your barber have to have the swirly, candy-cane-colored sign thing?
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I miss those. Can't remember the last time I saw a mechanized version. Pet peeve... Those stupid changeable LED(?) signs. Nothing says check cashing and crack out back like a LED sign. They're uniformly ugly and cheesy. Bring back the neon!
 
Aikouka said:
I find it kind of amusing that they've not only spent awhile looking at different ways of writing Google, and ended up on a minor variation, but that they spent the time to detail it. 😛
Click to expand...

This is how they employee the daughter of some 1%er who spent 8 years getting her bachelors degree in underwater basket weaving.
 
I think it's a good thing, the older logo was getting outdated.
Also I like their dots concept.

Of course, they'll adapt when the next style becomes popular.
 
*shrug*

I had to go look up the old one to tell what was different, when I first saw it as the doodle.
 
My theory is that they will continually make it more and more childish to sway the generally stupid population into thinking their an innocent little corporation for the people.
 
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