Good online advertising books?

[Syringer]

Something along the lines of these two..

http://www.amazon.com/Advertising-Inter..._4/104-9105460-1149564?ie=UTF8&s=books
http://www.amazon.com/Advertising-Now-O..._1/104-9105460-1149564?ie=UTF8&s=books

 

[AccruedExpenditure]

yeaup... your best hope is to talk to people in the field... you know, maybe buy a drink for someone that does internet marketing for a living...