> > To: The Razer Guy
Subject: RE: Your marketing
Thanks for the response.
When your Krait product description leads with 'Optimized for RTS and
MMORPG', that is marketing the Krait as optimized for those genres.
The distinction between the mouse being optimized, and one of the
mouse's features being optimized, may be too thin for even its 1600 dpi
resolution to detect. The mouse lists what you say - but it doesn't
explain how '1200 APM' is 'optimized' for RTS or MMORPG games. If 1200
is a high number for APM's, wouldn't that simply be a good thing for
gaming generally, not just RTS and MMORPG?
When the connection between the facts and the message is very tenuous,
as in the mouse being 'optimized' for those genres as seems to be
the
case, that's 'hype': excessive focus on something to generate market
interest. I'm not sure why you mentioned the lack of marketing, but the
message being publized on the product site, and the 'optimized for RTS
and MMORPG' tagline getting faithfully quoted in reviews still without
any explanation, is the same thing.
It appears that the marketing machine who came up with the 'optimized'
message was simply trying to grab the RT and MMORPG markets by being the
first mouse aimed directly at them, promising some sort of advantage,
but not delivering anything different specifically for those genres that
I can see so far .
At the least, if there is some benefit I haven't seen, it's not clearly
explained anywhere easily accessible.
You mentioned, somewhat defensively, your history of game products.
I'm not saying otherwise; the reviews are generally great for your products.
As I said before, it's that I'm offended by hype, when I see marketing
on steroids - for example, next could be an energy drink 'specially
formulated for RTS and MMORPG players!' It's a marketing device to make
people say 'hey, I play those so that's the product for me!', as you
know. The question is, does the product's facts back up the claim?
I'm simply asking that either the benefits be clarified specific to
those genres if real, or the marketing be reduced in hype if that's the
situation.
Thanks again for taking the time to respond to my feedback.