"I find it impossible to believe that there is a human alive who would purchase one of these". Thank you for making the impossible possible. Atvar
Good thing you're not in marketing. Basically a bunch of marketing trolls over at Honda got together and said "Let's see if we can make a car that appeals to under-25 males. In particular, outdoorsy types and hippie types. They then gather a whole bunch of market research, come up with something like the Element, and start a huge advertising campaign rife with pictures of car driving on beaches, in snow, in the middle of a drum circle, etc.
They made this car because they knew that there was a specific group of people who would buy it. In fact, I'm bitter about liking this car because I like to think I'm above all that targetted marketing BS, but as a 23-year-old male kayaker, I fell for this one hook, line and sinker. In my defense, though, it wasn't because of the advertising. I saw one picture of it, and I was hooked.
The idea of being able to throw my kayak in the back of my car, drive onto the beach, throw it in the water, surf all day, and then throw the yak right back in the car and drive home is worth a fortune. No more dragging the boat through the dunes on homemade dolly. No more fiddling with rusty straps. No more worrying about getting sand and brine all over the upholstry. Oh, and I can lock all my crap in the car and secure it in my boat - don't have to worry about anyone nicking my beach bag while I'm gone.
Sure, I could do this in any SUV. But not for under $25k, not in such a compact package, not with the neoprene seats and the unupholstered floor, etc. Oh, and not from Honda
