- Nov 9, 2004
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I was interested in the BB black friday doorbuster deal for the HP 14.1 laptop + all in one printer for $599, but I decided against standing in line at 4am so I forgot about it. A few weeks go buy and I see several of these listed on ebay, and I eventually win one (nice lappy) and quickly realize that I got basically the the same price (including shipping) that I would have paid out the door w/ sales tax if I had stood in line on Black Friday. Did I just get lucky, and the poor guy that sold it too me was the lone sucker that took a loss for standing in line?
This got my wondering how people made out by buying these and reselling them on ebay? Then I realized that with a little digging I could find out, and what I found was eye opening
I first looked at the particular deal that I got, the HP DV4-1117NR laptop + Epson NX400 printer for which there are 11 completed sales on ebay. For purposes of this analysis I used my local sales tax rate of 8.75% and $40 to ship the two items and caculated actual ebay and paypal fees for each auction. The results showed only one of the eleven auctions made a net profit, 10 lost money. The average cost to the seller including sales tax, ebay+paypal+shipping was $736.83 and the average revenue including shipping was $660.95 with the average net loss ($75.89)
This got my curiousity up, so I decided to apply the same analysis to the the much more popular HP laptop doorbuster deal, the DV4-1114NR for $499, for which there are 93 completed transactions. The results were better for the sellers but still not profitable
93 sales = 40 made money, 53 lost money
Average cost incuding tax,ebay,paypal, shipping $605.01
Average ebay revenue including shipping $604.95
Average (loss)/profit ($0.06)
In reviewing the ebay data, the sellers who did well started the items with a high starting price and "buy now" option that covered their total cost(and possibly relisted several times). Almost everyone that listed a standard auction with a low starting price lost money.
So beware and do your homework the next time you get the idea to make a quick buck reselling brick and mortar "doorbuster" deals
This got my wondering how people made out by buying these and reselling them on ebay? Then I realized that with a little digging I could find out, and what I found was eye opening
I first looked at the particular deal that I got, the HP DV4-1117NR laptop + Epson NX400 printer for which there are 11 completed sales on ebay. For purposes of this analysis I used my local sales tax rate of 8.75% and $40 to ship the two items and caculated actual ebay and paypal fees for each auction. The results showed only one of the eleven auctions made a net profit, 10 lost money. The average cost to the seller including sales tax, ebay+paypal+shipping was $736.83 and the average revenue including shipping was $660.95 with the average net loss ($75.89)
This got my curiousity up, so I decided to apply the same analysis to the the much more popular HP laptop doorbuster deal, the DV4-1114NR for $499, for which there are 93 completed transactions. The results were better for the sellers but still not profitable
93 sales = 40 made money, 53 lost money
Average cost incuding tax,ebay,paypal, shipping $605.01
Average ebay revenue including shipping $604.95
Average (loss)/profit ($0.06)
In reviewing the ebay data, the sellers who did well started the items with a high starting price and "buy now" option that covered their total cost(and possibly relisted several times). Almost everyone that listed a standard auction with a low starting price lost money.
So beware and do your homework the next time you get the idea to make a quick buck reselling brick and mortar "doorbuster" deals