I know his history, and I know hes a little eccentric. If I was as eccentric as him, I wouldn't think twice about pulling a prank on the world like this. Hell, if I had the capibility, I'd be doing the same thing just to laugh at the world when I say "Gotcha"
But that's just me
Man, I keep thinking of things I wanted to say
The CEO of Amazon thing is what most people are using to debunk the theory that it's a prank, which is why I brought it up