I've heard numerous times that non-promotional gift cards are California is considered "same as cash," and the seller must redeem it for cash when requested by the holder of the gift card. But, according to this page, that isn't the case. Have people just been hearing and repeating outdated information?
Q.4. Can the holder of a gift certificate or gift card redeem it for cash?
A. This depends on the policy of the seller. The gift certificate law states that a seller must redeem a gift certificate or gift card sold after January 1, 1997 for its cash value, or replace it with a new certificate or card at no cost. However, California?s Legislative Counsel has concluded that a seller is not required to redeem a gift certificate in cash when requested by a consumer. Thus, some gift certificate sellers redeem the gift certificate for cash or a combination of merchandise and cash, while some issue a new certificate for any balance remaining after the original certificate is redeemed. A gift certificate or gift card without an expiration date is valid until it is redeemed or replaced.