I agree 8 core coffee lake will be great, but it really would be coming kind of late to the party. It should have released along with the 8700K. AMD has 2700X out already and Zen 2 is going to be better. Intel better hope their high clocks and ring bus can carry them. Its going to get fun later this year and into 2019, and what we will get for our money next year and moving forward should be nothing short of stunning compared to the much slower Intel HEDT chips we've been stuck buying...and those $400 quads...LOL. Yeah those days are so over. Thank GOD.
And AMD Z490? That's just aggressive marketing and pretty badass to be honest. They are going for the throat here IMO and Z490 does sound new and improved over Z390, and guess what? It will be improved with more PCI-lanes based on the rumors, so bam there it is. Z490 + R7 2800X to combat Z390 + i7 9700K. I think we know the Intel chip will be a little ahead and maybe more in games, but that has been the case and that difference remains relative as we keep getting more cores and more clock speed for our money. We keep winning no matter what brand we buy.
Intel must still just be in denial and totally pissed off though since they can no longer get away with selling the same $400 quad core over and over again. Bummer.