Overclocker's Club did a close comparison of three of the fastest VGAs right now (all reference launch models), with and without overclock in 10 different games.
Summary of Performance - 1440P Overclocked:
GTX 1070 is 3% faster than GTX 980 Ti
GTX 1080 is 23% faster than GTX 980 Ti
GTX 1070 is 27% faster than R9 Fury
GTX 1080 is 47% faster than R9 Fury
GTX 1070 is 31% faster than GTX 980
GTX 1080 is 51% faster than GTX 980
Comparison Video Cards:
XFX R9 390X DD
MSI GTX 970 Gaming 4G
PNY GTX 980 XLR8
XFX R9 Fury
PowerColor R9 390
NVIDIA GTX 980Ti
NVIDIA GTX TitanX
NVIDIA GTX 1080 Founders Edition
www.overclockersclub.com/reviews/nvidia_geforcegtx_1070_overclocking
Summary of Performance - 1440P Overclocked:
GTX 1070 is 3% faster than GTX 980 Ti
GTX 1080 is 23% faster than GTX 980 Ti
GTX 1070 is 27% faster than R9 Fury
GTX 1080 is 47% faster than R9 Fury
GTX 1070 is 31% faster than GTX 980
GTX 1080 is 51% faster than GTX 980

Comparison Video Cards:
XFX R9 390X DD
MSI GTX 970 Gaming 4G
PNY GTX 980 XLR8
XFX R9 Fury
PowerColor R9 390
NVIDIA GTX 980Ti
NVIDIA GTX TitanX
NVIDIA GTX 1080 Founders Edition
The cooling results again show that NVIDIA has installed a cooling solution that easily handles the thermals on the GTX 1070 Founders Edition. The three heat pipe-based cooler does well enough that the delivered temperatures when the fan speeds are maxed out is only two degrees warmer than MSI's righteous Twin Frozr V cooler, albeit a bit noisier in the sound department. This is a significant achievement with a blower-style cooler. The other upside is that the blower-style cooling solution used on NVIDIA's top tier Pascal architecture cards directs the thermal load outside the chassis, reducing any heat build up in the chassis. You can point to this as a win, but with the way chassis are built for clear directed airflow, the larger coolers have a place in the ecosystem.
Noise levels are quite impressive on the GTX 1070 Founders Edition card using the old ears. Much like the GTX 1080, the GTX 1070 does ramp up fairly quickly when under load with a noise commitment that is much like that of the GTX Titan X and GTX 980 Ti. Cranking up the fan speeds when overclocked does bring a higher noise commitment to the equation, but you get the benefit of significantly improved cooling. Ultimately, 57 °C is not a bad number as lower temperatures equal higher core clock speeds on the GTX 1070.
One of the key targets for NVIDIA over the past few generations has been to reduce the power consumption of its architecture, especially after taking a lot of heat (figurativley) on the Fermi launch for both the power and thermal results. With each successive generation, the power consumption curves keep getting better. Now serving up Pascal to the user base, NVIDIA has delivered solid gains in power efficiency. Looking at a direct comparison between the GTX 970 and GTX 1070, the power consumption reported with the GTX 1070 is the hands down winner. At stock speeds, the margin is just 18 watts under load. When overclocked, the GTX 1070 shows a massive 44 watt improvement over the GTX 970. Pretty impressive, to say the least.
...The best possible core clock speed/memory speed I was able to wring from this GPU was a solid 2050MHz to 2063MHz under load at the maximum reported temperatures. If I could keep the core temperature another 10 °C cooler, the card will run at 2126MHz all day long. Overclocking would not be used if it did not have an added benefit. With stock speeds on the GTX 1070 Founders Edition offering GTX Titan X performance for a fraction of the cost, you can do even better than Titan X performance in many games. Overclocking the GTX Titan X does even up the field, but it's amazing that for a potential AIB card price of $379, you cannot go wrong.
Launching June 10, the GTX 1070 Founders Edition will be available for $449. Much like the GTX 1080, the GTX 1070 has got style, runs cool and quiet, and is tough to beat at the current pricing.
www.overclockersclub.com/reviews/nvidia_geforcegtx_1070_overclocking
Just for my own curiosity, I took the overclocked results at 1080p and 1440p and compared the new cards to the 980Ti.
The green icons represent a greater than 5% improvement, yellow dash is 5% or less change, and the red arrow represents a decrease.
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