I understand that the default clocks are higher with the bios update, but if you OC your card with coolbits (and use the apply at startup option) you don't have to keep adjusting the slider bars. As I said before, at a given clock speed, with everything else even, how can a bios change improve card performance. If you o/c your current card to 350/1100, and compare it to a flashed bios with 350/1100 stock, I'm betting you get the same performance. But I guess some people really want to see that 'GT' or 'ULTRA' in their card name. Personally I get more satisfaction seeing the 'LE' knowing that I paid less, and (after unlocking and o/c'ing) got more.
BTW Codec, since you say you unlocked your card, I'm assuming you got the 6800le like mine, and not the 256MB GDDR3 Limited Edition 6800 card that Nextman has?