true, rent in a mall is freaking expensive!
plus, every product they sell goes to pay wages, overhead, and corporate
not only that, they are paying you upfront in cash, and they are incurring the inventory carrying cost (i.e. opportunity cost of the money invested in inventory)
i bet they only sell 60% of the dvds at that price
and they need their standard markup for profit
their gross margins might look good, but i bet their net margins aren't all that great
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