[FZ] China Console Policy Should Help AMD - Semi-Custom Wins Gives Economic Uplift

[artivix]

China’s decision to lift an age old ban on the sale of game consoles is bound to benefit AMD in the long run.

The vast Chinese market is now open to Microsoft and Sony consoles, all of which are powered by AMD silicon.

AMD’s post-PC play

As Forbes points out, one of AMD’s biggest restructuring goals was to boost revenue beyond the PC market. AMD is trying to generate 40%-50% of its revenue from non-PC makers, namely from semi-custom parts and embedded solutions.

The Chinese console market could be AMD’s for the taking. Price Waterhouse Coopers puts the value of the console market in China at $10 billion.

Sony announced just recently at the March GDC 2015 that their PS4 game consoles based on AMD semi-custom APUs sold over 20 million units sell throughs and became their fastest selling console in history.

The China and Asia market is probably among the world's biggest for gaming and if PS4 and XBox1 make headway there and with expected Nintendo gaming, the semi-custom divison is proving to be a dramatic economic uplift for AMD.

http://www.fudzilla.com/news/37245-china-s-console-policy-should-help-amd

 

[Shehriazad]

I mean that is something that AMD could not really have planned for...but...isn't that like the best news for them in the past...I don't know...5 years? I mean, sure, not nearly enough of the 1.1 or whatever billion people in China have enough money to buy a PS4. But Sony already announced a different version of the PS4 a few months ago (maybe a cheaper one due to hardware revisions?) and Nintendo specifically design/ed a console just for the Chinese market.

It might take a little bit...but that potential is just huge.

Of course we can't ever expect this to catapult AMD to Intel income levels...not even close. But correct me if I'm wrong, the Chinese Market alone should have enough financial consumer power to help AMD get into the black numbers again, aye? Now it just boils down to if Chinese gamers are actually willing to buy those things.

But seeing how they were "illegal" for so many years...a few million are ought to be interested in getting to know what the fuss is all about with those consoles.