Originally posted by: Idontcare
Originally posted by: soccerballtux
Merging companies is ridiculously difficult. ATI was never a smart move, it was an acquisition born of hype and overexcited management.
Are you surprised it's taking them this long?
At the time I thought the move was daring and bold and yes a bit risky. Exactly the kind of thing you need management to not be afraid of doing when they are an underdog with a 5:1 resource deficit to the competition.
In hindsight it does appear to be a dreadful resource drain owing to the near immediate ramifications of having their core cashflow product (Athlon X2) be nearly entirely negated overnight when C2D was launched. Something no one at AMD was clearly envisioning as a plausible outcome of 2006 or else they would have no doubt been doing things differently in the days of the ATI acquisition.
Hindsight is 20/20 so no doubt I agree with just about anyone in that the ATi deal was not in the best interest of AMD's shareholders. It was in the best interest of ATI shareholders, they made out like a bandit.
I am not surprised it will take 6yrs to roll Fusion if that is what the final timeline tally comes to (I still don't know, when was fusion first envisioned?). It takes a solid 4yrs to develop a full-fledged new architecture such as Bulldozer or C2D. So developing a new product such as fusion would take about 4yrs if resourced to do it in such a timeframe, but AMD has no doubt been forced to slim down on the resourcing across the board so a 2yr add-on for diminished resource in combination with the turmoil initially generated by the merger activities can explain a lot.
But still 6yrs is a hell of a long time in the PC world. Impressive that management made a multi-billion acquisition with an eye on the market 6yrs down the road.