I apologize for what I am about to do...it is not intended as pure thread bashing nor disrespect to others in this thread. But, the thrust of this topic is exactly why I refuse to buy either Olympus or Fuji digicams. Everyone is getting all lathered up because a 256MB xD card can be had for $60 delivered. Whew, let's control ourselves.
I thought it was a good move when Olympus and Fuji dropped smartmedia but was puzzled when they introduced the xD format. With compact flash and secure digital selling for a third or even less, it is obvious now. Buy our cameras and you must also buy our outrageously overpriced proprietary memory. To add insult to injury, Olympus intentionally cripples its cameras so that the full feature set only works if you use Olympus branded memory cards.
Bottomline, if you already own an Olympus or Fuji, remember to enjoy your cameras while you bend over and spread 'em. To all others, think before you buy.