FTC Goes After Viral Marketers

[acole1]

FTC Goes After Viral Marketers

"The U.S. Federal Trade Commission (FTC) announced this week that companies that engage in viral marketing -- also known as word-of-mouth marketing -- must disclose who they are representing or who they work for. For example, if someone on a bus started talking about AMD processors, they must reveal to those who are llistening that they are from AMD."

(More in article)

NO FLAME WARS PLEASE!!

 

[NuclearNed]

Awesome. If there is one thing I really hate on a message board its a corporate plant.

 

[Ika]

Good-bye future Rollos.

 

[FoBoT]

so that means anyone on AT who is doing it has to put something in their profile and/or signature to reveal who they are working for?

like the video or cpu freaks in those forums?

 

[ElFenix]

well there goes my cover

 

[cessna152]

How do they plan on policing this?

 

[MaxDepth]

Does that include all those "disease awareness" websites?

Well, at least we'll get to see the list of mega-corps that own Anand's soul.

 

[swtethan]

I am pretty sure OChungry is one of them (from cpu/overclocking)