This can't be the first thread about this. I could swear its been sevral days since I first read about this.
To be honest, this might work quite well. Just get some rappers to start using Macs in their music videos and they'll start buying them like crazy. I mean, they're wanting to pull in a demographic that loves to spend money, like rims that cost more than their car, and all kinds of money on popular clothing. If the people they idolize act like its a hot, must-have item (*cough* iPod *cough*), then they will want to buy it. On top of this, younger people can tell their parents they want a computer, which tends to be something parents would like to hear (well compared to $200 sneakers and stuff like that).