They track new customers using CC numbers and e-mail addresses (same as Buy.com). Also check the DVDTalk bargain forum, there are two $5 off $10 coupons for returning customers that expire today.
Shipping is kinda useless since for like $3 you can probably ship 10lbs worth of printed matter via postal service media mail. I believe the coupon is also for shipping on the first item, not entire order.
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