If you speak of Blu-ray vs. HD-DVD, nobody is winning yet. That doesn't stop Blu-pushers from crowing "Look at all the movies sold! Look at all the PS3 boxes out there!"
Forrester Research is slightly more analytical:
"Blu-ray needs to offer a viable hardware model at the 250 dollar price point by Christmas 2007. The camp must also stave off further studio defections, and employ more aggressive promotional tactics to counter HD DVD?s recent momentum." If the camp can?t deliver on this it risks opening up the format to a "possible upset defeat at the hands of HD DVD".
Unfortunately, the cheapest Blu-ray player won't crack the $300 price point by then, much less $250. They're still hovering around $450-$500 per unit, and it would be unrealistic that they would slash prices by 50% over the next two months.
HD-DVD on the other hand cracked the $300 price point months ago. You might even be able to find some deals on BF where you could pick one up for under $250.
Dreamworks is taking advantage of HD-DVD features that can't be done with Blu-ray for the upcoming Shrek release. Numerous other camps are also falling off the exclusive Blu-ray wagon. It just adds another chapter to a so-called "format war" that will not end anytime soon...