Ford Projects $3 Billion Loss on EV Business for 2023

[bigi]

WSJ

Well, it is actually not bad in comparison to others, except Tesla of course.

The projection will change too, and only will go south.

 

[Commodus]

WSJ

Well, it is actually not bad in comparison to others, except Tesla of course.

The projection will change too, and only will go south.

Not surprising — most car manufacturers diving into EVs are currently in a heavy investment phase, don't yet have economies of scale working in their favor and are working with early technology.

It's going to be a different story in a few years when more factories are established and have ramped up, with stronger sales and more efficient battery tech (such as solid-state). We're also seeing a slow shift toward more affordable models like the Equinox EV.