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Ford Projects $3 Billion Loss on EV Business for 2023

WSJ

Well, it is actually not bad in comparison to others, except Tesla of course.

The projection will change too, and only will go south.

Not surprising — most car manufacturers diving into EVs are currently in a heavy investment phase, don't yet have economies of scale working in their favor and are working with early technology.

It's going to be a different story in a few years when more factories are established and have ramped up, with stronger sales and more efficient battery tech (such as solid-state). We're also seeing a slow shift toward more affordable models like the Equinox EV.
 
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