New Erectile Dysfunction Ad Is Blunt
Gotta love it: Ditka's boner = OK for primetime. Janet's boob = not OK for primetime. I can just hear all the little kids asking daddy how he "stays in the game".
NEW YORK - She asks in a sultry voice if you want to know a secret. And when she spills the beans, she is quite explicit. The latest ad for an erectile dysfunction treatment is taking the battle for dominance in the $2 billion market up a notch with its frank description of the medicine's purpose.
The Levitra ad, slated to begin airing Thursday, features an attractive brunette saying the drug improves erection quality and how that experience increases her partner's desire to "do this more often."
"For him Levitra works ? just look at that smile," she purrs.
Erectile dysfunction advertising has changed considerably since a somber Bob Dole explained the medical condition in a 1999 ad paid for by Pfizer Inc., maker of market leader Viagra.
Levitra's initial ads, which began last fall, were criticized by some for being too racy and aggressive. But it was the ad for Cialis, the third entrant into the market, that was the first product to actually mention erectile dysfunction in a national television campaign earlier this year. Still, the Cialis ads are more subtle than those for Levitra.
Gotta love it: Ditka's boner = OK for primetime. Janet's boob = not OK for primetime. I can just hear all the little kids asking daddy how he "stays in the game".
