The internet really is crazy... I'm glad that we can reach out and talk to people to clear up any misunderstandings! First I'll mention that, like all news, it's not terribly accurate. They tend to shape their story to fit their needs. For example, we have never provided the term "glow-in-the-dark," but they still used it. As inaccurate as it is, it's "clickable" on social media, so they went with it. The Nat Geo article actually provided a quote from someone saying, “It’s surprising that they did not test more of the species that represent the rest of the flying squirrel subfamily.” Well, we did; but they left that part out. In reality, what the reporters say is only a sample of what actually happened.
William, to answer your question: Yes, many birds can see ultraviolet wavelengths and this has been documented. There are a variety of reasons behind this. In addition, it is predominantly their undersides that fluoresce! This was so fascinating to me. It's basically their cream undersides that fluoresce pink when under UV light. If we part the darker fur on the dorsal surface, it often fluoresces too, but not as readily as the ventral surface. People are beginning to share pictures on Instagram of their living squirrels in UV, so you can check there for images to see what I'm talking about.
IronWing, you definitely have valid thoughts, and they're the same ones that we've been contemplating. Can Glaucomys see their own fluorescence? Can their predators? In short, we don't know. It will likely take a behavioral study to confirm. Fluorescence is simply when a substance absorbs a wavelength and emits a longer one. In this case, it's UV to visible. So, for our eyes, there is clearly a difference between their UV light-exposed fur and natural light fur. However, you are definitely correct that at this point, we have no idea how the squirrels portray this, if at all. But with that being said, we do know that Glaucomys are anomalies amongst the Sciurids for having eye lenses that let through UV. For this reason, we speculate that it's possible that they could be seeing some variation in fur where the fluorescence is and isn't. And then this opens the door to, why? What is the ecological significance?