First Official Renders of Equus Sedan

[ElFenix]

Originally posted by: LikeLinus

Originally posted by: senseamp

Originally posted by: BouZouki

Originally posted by: senseamp
They must not have heard of the Phaeton.

I'm sure they will price this WELL bellow a S-Class or 7 Series.

There will be the difference.

I am sure there will be throngs of people who want to proudly announce to the world that they really wanted a Mercedes, but failed in life, so could only afford a Hyundai knockoff.

You're probably the same idiot who said that when Toyota first came out with Lexus. I mean who the hell would pay 60k for a Toyota?

Get a clue. Things change and Hyundai is making a name for themselves with quality cars for less. This is a good thing for the consumer.

LS was 36K to start. 3x the base camry back then. of course, the camry was a compact box then.

 

[theeedude]

Originally posted by: Strk

Originally posted by: senseamp
They must not have heard of the Phaeton.

Except the Phaeton was simply a rebadged car.

So you are saying Phaeton failed because it was simply a rebadged Bentley Continental?

 

[Arkaign]

Originally posted by: senseamp

Originally posted by: Strk

Originally posted by: senseamp
They must not have heard of the Phaeton.

Except the Phaeton was simply a rebadged car.

So you are saying Phaeton failed because it was simply a rebadged Bentley Continental?

From what I heard, the Phaeton was an engineering statement and halo vehicle for the outgoing head of VW to really leave a mark. It was clearly not expected to be a big seller in anyone's mind. No car with $80k+ prices really can be a big seller anyway.

It may have underperformed somewhat in sales, but that was probably a difference in hundreds of units between expected and sold-through, rather than a difference of thousands.

The technology and platform developed for the Phaeton has been taken forward with several other vehicles under the Audi/VW stable, which are successes in their elite segments.

 

[zerocool84]

Originally posted by: RGUN

Originally posted by: Strk

Originally posted by: senseamp
They must not have heard of the Phaeton.

Except the Phaeton was simply a rebadged car.

If Hyundai really wants to become a luxury car company, they're going to have to dump the cheapo offerings. They should start shifting it all to Kia.

I disagree on the second point. I have been consistently impressed with Hyundai's latest offerings and would definitely plan a trip to my local Hyundai if I forsaw a car purchase in my future. Luxury is more than a price tag - I dont see any reason why they couldnt introduce a higher end model ontop of their current line up. I keep seeing Luxury car makers (obviously not the very high end) moving the other direction. Does it somehow make their top end cars less luxurious?

In the end the increased competition in that market will help every consumer, so I anxiously await Hyundai's entry.

Not everybody thinks like you though. Say someone has 60k to spend, I can pretty much guarantee that they won't look at Hyundai. That's why companies create higher brand names. People pay more for a "quality" name.

 

[BassBomb]

Originally posted by: ElFenix

Originally posted by: LikeLinus

Originally posted by: senseamp

Originally posted by: BouZouki

Originally posted by: senseamp
They must not have heard of the Phaeton.

I'm sure they will price this WELL bellow a S-Class or 7 Series.

There will be the difference.

I am sure there will be throngs of people who want to proudly announce to the world that they really wanted a Mercedes, but failed in life, so could only afford a Hyundai knockoff.

You're probably the same idiot who said that when Toyota first came out with Lexus. I mean who the hell would pay 60k for a Toyota?

Get a clue. Things change and Hyundai is making a name for themselves with quality cars for less. This is a good thing for the consumer.

LS was 36K to start. 3x the base camry back then. of course, the camry was a compact box then.

The ES actually launched at the same time for 22k

 

[MikeMike]

Originally posted by: MIKEMIKE

Originally posted by: senseamp
They must not have heard of the Phaeton.

The genesis is pulling in 40% of trades that are currently Porsches, Lexus, BMW and Mercedes

not to mention that 9 out of every 10 Genesis sold are going to people outside of the Hyundai family... they are having an amazing time.

because you guys are arguing over something that has already been proven wrong, ill quote myself

 

[futuristicmonkey]

Originally posted by: MIKEMIKE
http://thecarblogger.blogspot....ai-releases-first.html

Hyundai is hitting on all cylinders

I recognize those curves/indents above the wheels! The Monte Carlo lives again! 😱

 

[theeedude]

Originally posted by: MIKEMIKE

Originally posted by: MIKEMIKE

Originally posted by: senseamp
They must not have heard of the Phaeton.

The genesis is pulling in 40% of trades that are currently Porsches, Lexus, BMW and Mercedes

not to mention that 9 out of every 10 Genesis sold are going to people outside of the Hyundai family... they are having an amazing time.

because you guys are arguing over something that has already been proven wrong, ill quote myself

This thread is about Equus, not Genesis. Also, we don't know what kind of cars are actually being traded in for what. I know I'd rather be trading a Hyundai for a Mercedes than the other way around 😀

 

[MikeMike]

Originally posted by: senseamp

Originally posted by: MIKEMIKE

Originally posted by: MIKEMIKE

Originally posted by: senseamp
They must not have heard of the Phaeton.

The genesis is pulling in 40% of trades that are currently Porsches, Lexus, BMW and Mercedes

not to mention that 9 out of every 10 Genesis sold are going to people outside of the Hyundai family... they are having an amazing time.

because you guys are arguing over something that has already been proven wrong, ill quote myself

This thread is about Equus, not Genesis. Also, we don't know what kind of cars are actually being traded in for what. I know I'd rather be trading a Hyundai for a Mercedes than the other way around 😀

Hyundai's Marketing Veep Spells Out Brand Plan

If Hyundai's efforts in North America to change its raiment from bargain basement to Mayfair are to succeed, success will be measured in sales of its new Genesis nameplate.

In February, the Fountain Valley, Calif.-based Hyundai Motor America will be in the Super Bowl to both tout the Genesis coupe and buff Hyundai's brand equity. Since the sedan version of Genesis went on sale in July, the company has sold 5,127 of the cars, including 1,151 of them last month. Hyundai Motor America's VP/Marketing Joel Ewanick says Genesis, as the new Hyundai "halo car," is meant to compete with the likes of BMW and Lexus and put Hyundai on equal terms with other top-tier auto brands.

Q: What has Genesis done so far for Hyundai's brand equity?

A: Genesis has helped move the needle away from how Hyundai has been perceived. When I was doing [Hyundai brand] research five or seven years ago, the responses were polarized; we had a good group of supporters and a strong group of detractors. Now what has happened is we have seen both positive and neutral perceptions grow, and negatives decrease. So we have moved lots of negative perceptions to neutral.

Net consideration is the way we look at awareness and consideration for the Hyundai brand, and that has improved 25% this year alone.

Q: How is the Genesis doing in this economy?

A: In the past 90 days, we have sold at or near objectives for the sedan. We have a long way to go, and it will take a relentless drive, which is why the Super Bowl makes sense even in this economy. For Hyundai to be successful, we really can't let up; we have to define who we want to be.

Q: How will you do that in 2009?

A: In the first part of the year, we'll be on big stages--some of it NFL football, including the playoffs, and some with the Academy Awards, with a lot of overlap. [Such events] give us an opportunity to state our case and show that this is another Hyundai. If [consumers] aren't forced to reconsider us, they won't.

Q: Are big-event media buys effective enough by themselves?

A: There are a lot of schools of thought on this. Units in operation (UIO) is one way to get there: if people see our vehicles on the street, the more they see them, the more they get comfortable with the brand, and marketing needs to parallel that. The other school of thought is boosting marketing to propel the brand ahead of UIO. We are doing both: pushing marketing into bigger places while consumers are seeing new marketing products show up on streets.

Q: Who is buying Genesis?

A: We know that 40% of those buying Genesis have traded in vehicles like Lexus, BMW, Mercedes, and Porsche. We know what their income levels are, and we are finding that people are gravitating from luxury or near-luxury cars to Hyundai; we expect to see numbers of current Hyundai people moving over to Genesis as well. It is a very healthy launch and a commentary on today's environment that consumers see Genesis as competitive against luxury makes.

Q: So most of Genesis buyers are currently from other brands?

A: Right now, 90% of all buyers of Genesis are coming from outside Hyundai.

 

[theeedude]

I like the Genesis coupe. Too bad it shares a name with a geriatric post middle life crisis sedan.