I had an undergraduate business course where we had a business sim called "Mike's Bikes"
There were 3 market segments (Mountain, Road, and Recreational) and you basically decided how much to spend on design (the more you spent on design, the less they cost to make) how to price them, and how much to pay distributors to carry them.
One team started killing the rest of the class and completely took over the mountain and recreational segments (the two largest). Our team turned it around by throwing a rediculous amount of money at designing a road bike (a segment no one had had really focused on) and setting the price low. Within 2 cycles we completely dominated that segment and used that as a foothold to push into the other segments. We never did quite catch up to the other team as we competed mainly on price, so our margins were lousy.
I was skeptical at first, but in the end I thought it was pretty fun, and it did make some of the concepts we covered in class more tangible.