February 8, 2008, 2:54 pm
Web Rage: Protected by the First Amendment
Posted by Ben Worthen
An appeals court ruled this week that people who post on the Internet have the right to stay anonymous no matter how nasty, demeaning, or just plain wrong the information they post about you or your business is.
One of the new challenges of the Internet age is that anyone can publish information about your business. They can do it in forums you have no control over and they can do it while remaining anonymous. Often, a business has no recourse. (To be clear: The ability for anyone to publish anything is also one of the best things about the Internet, but this is a post about the downside.) In the worst cases, these posts can cause irreparable damage to a brand, drive a stock price lower, or cause great embarrassment if it turns out the culprit is your CEO.
One company that was targeted by anonymous message-board meanies ? known as trolls in Internet lingo ? was SFBC International, a Florida-based drug company. Ten anonymous and vitriolic posters left inflammatory and highly personal messages on Yahoo?s message boards in 2005 about SFBC and its then COO, Lisa Krinsky, ARS Technica reports. Krinsky sued and won in a lower court, but an appeals court ruled that while the postings were demeaning and could have driven the company?s stock price down, it wasn?t enough to trump the anonymous posters? right to free speech.
On a personal note, this is a big blow to the Business Technology Blog. Anyone who wants can post anonymously on this blog ? we have no way of tracking you down ? and readers sometimes hide behind that veil to call us a moron or other bad names. (We wrote this post about Web rage after one prolonged bout of name calling.) Our plan had long been to subpoena these individuals? names from their Internet service provider, visit them one by one, and, well, use your imagination. All you haters out there owe a big thank you to California?s Sixth District Court of Appeal.