I described my heel as making a popping feeling with every step. Something I never notice running or bicycling. Just when I walk and weight my heel (pop) and unweight (pop). I can also make it do it by grabbing a certain spot on rear bottom of my heel and plantar flexing repeatedly. It has 'never' been painful in the least - just annoying. Finally got a scan done. Calcific insertional achilles tendonosis. Seems a have part of my achilles that has had 'some' calcification near the insertion, and what I'm feeling is that mass move back and forth when weight is applied. Doc said a better description would be 'rolling' not popping. So I know whats wrong and surgery can fix it - but the surgery is a real gripe (detach achilles - debride achilles - reattach achilles - months upon months of no activity) and no real guarantee that I will return to my previous activity level OR try conservative stuff, heel lifts, etc. Doc said it may never get worse, but it may turn into a Hauglands deformity (pump bump) someday. I rarely wear closed back shoes (I'm a huge clog fan when not working out) - so I never irritate it (good I suppose). I tend to wear birks or Naots to work. So with this diagnosis hit me with everything 'conservative' you know of and any experiences you've seen. I'll probably hear some already told to me, but I'm here looking for experience, antedotal tales, and perhaps even old 'wive's' cures the docs won't tell me about. Difficulty, I am a runner.