30% is the industry standard for anything digital download. Music, movies, games, software. 30%. It's not exorbitant when the publisher no longer has to pay for physical production, shipping, premium shelf space, and give retailers a cut. PC gaming would not be where it is today if Valve didn't come along and revolutionize digital distribution as well as massive holiday sales. Competition is welcome, but when games are removed from a service that isn't competing. Competing is when the game is offered in several places so I can choose from where to get it. And with Ubisoft's abysmal PC record (very poor ports, late releases, horrendous performance, lack of patching, always-on DRM) if I'm buying a ubisoft game I want them to receive as little of the profits from me as possible.