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F-150 sales can't reverse Ford slump

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Lifer
DEARBORN ? Ford, the best-selling automotive brand, will lose U.S. market share for the eighth consecutive year in 2003 despite strong sales of its redesigned F-150 pickup.

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One solid vehicle in a sea of mediocrity won't reverse a decade long slump. I can count only 2 vehicles in Ford's lineup that is competitive with foreign and domestic nameplates - the F-series and Expedition. A number of their other cars are only adequate at best, and unfortunately for Ford, "adequate" isn't enough in the current marketplace.
 
Originally posted by: KnightBreed
One solid vehicle in a sea of mediocrity won't reverse a decade long slump. I can count only 2 vehicles in Ford's lineup that is competitive with foreign and domestic nameplates - the F-series and Expedition. A number of their other cars are only adequate at best, and unfortunately for Ford, "adequate" isn't enough in the current marketplace.
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Why is the pony car a dying vehicle class?
 
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