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Extremetech: "AMD cancels 28nm APUs, starts from scratch at TSMC"

wayliff

Lifer
Nov 28, 2002
11,720
11
81
LINK

I have not been following the AMD stories that much but I figured this might be interesting for many.

Note: Did a couple of searches and did not find it...so hopefully this is not a repost.
 
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Regs

Lifer
Aug 9, 2002
16,666
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"AMD reportedly finalized the decision to cancel both products right around the time it fired most of its PR and marketing divisions."

What pisses me off the most is it's usually the little guys that get fired, while the head haunchos that made the bone-head calls get a golden parachute or an early retirement.
 

busydude

Diamond Member
Feb 5, 2010
8,793
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^^ There is rumor(Charlie.. IIRC) that Apple is dropping AMD GPUs in favor of nVIDIAs.
 

formulav8

Diamond Member
Sep 18, 2000
7,004
523
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Whats wrong with AMD's gpu's? They perform great at a better price and better bang for watt. Unless i'm overlooking something?

Maybe Apple knows AMD will be closing down their discreet desktop cards. Which I can't really blame AMD for. Its just really a non-money maker these days. So all the nvidia fannys just might get their wish for amd to be on the way out. Then see how happy they are when it costs $450 or whatever to get a gtx260-192 type card again. :\
 

lau808

Senior member
Jun 25, 2011
217
0
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its good to see they will be going gate last now. im not sure how but that is supposed to improve performance or effeciency right? anyone care to explain the difference from gate first? I'm all ears
 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
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its good to see they will be going gate last now. im not sure how but that is supposed to improve performance or effeciency right? anyone care to explain the difference from gate first? I'm all ears

Instrinsically higher drive currents versus a given leakage, xtor width, operating voltage, etc.

There's a bit captured in this thread from a while back.
 

Bateluer

Lifer
Jun 23, 2001
27,730
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Another question, will this be affecting the Radeon 7xx0 series? Think those are already made at TSMC though.
 

Edrick

Golden Member
Feb 18, 2010
1,939
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So the question I have is which company is this going to hurt more, AMD or GF?

Granted this is very bad news for AMD in 2012, but if things go well with TSMC, AMD may not look too bad in 2013.
 

lifeblood

Senior member
Oct 17, 2001
999
88
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In the end I think AMD had to do this. GF has been failing to keep up and much of AMDs innovation has been stymied by GF's slowness to ramp up. Since CPU and GPU will now be combined on the same silicon as an APU they should both be produced on the same process. It makes sense to pick one (TSMCs or GFs) and put all their resources into it (which also means putting all their eggs in one basket).
 

cbn

Lifer
Mar 27, 2009
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AMD may try to mitigate the damage by doing a straightforward 28nm die shrink of existing Ontario/Zacate products. While the resulting chips wouldn’t incorporate any of the architectural improvements originally intended for Krishna/Wichita, they’d lower Brazos’ power consumption and buy time for a new processor.

AMD notebook roadmap

There’s no easy way to yank Krishna and Wichita out of AMD’s product lineup

If AMD goes this route, it might be able to launch a 28nm APU in 2012, but a true 28nm replacement for Krishna/Wichita is likely at least 18 months away. Without the GF-designed APUs, AMD will have no choice but to flog 40nm Brazos parts while Intel and ARM break into new markets and debut chips built on more advanced technologies.

^^^^^ I sure hope that doesn't become true.
 

Nemesis 1

Lifer
Dec 30, 2006
11,366
2
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In the end I think AMD had to do this. GF has been failing to keep up and much of AMDs innovation has been stymied by GF's slowness to ramp up. Since CPU and GPU will now be combined on the same silicon as an APU they should both be produced on the same process. It makes sense to pick one (TSMCs or GFs) and put all their resources into it (which also means putting all their eggs in one basket).

Really , It was AMD who choose gate first. Amd made many decisions befor selling their fabs . It looks to me like AMD should have never bought ATI . 5+ billion for a gaphics company that was worth 2 billion . AMD has made one bad decision after another. They could have developed their own graphics and been way ahead of the game . Now they are screwing GF because of AMDs decision making.
 

cbn

Lifer
Mar 27, 2009
12,968
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This bobcat news is worse than I thought....

but maybe the low power display techs will come to the rescue of the lowest power x86 laptop chips? (re: low power displays help accentuate any difference in power consumption between platforms)

According this article the newest e-reader using the Mirasol tech really isn't that expensive.

Qualcomm's Mirasol Reflective Color Display Debuts on Korean E-reader

By Jay Alabaster, IDG News Nov 22, 2011 3:10 am

Qualcomm's long-awaited Mirasol reflective color screen technology is on the market, in an e-reader that launched in South Korea on Tuesday.

The Kyobo eReader features a 5.7-inch touchscreen color display with a 1024 x 768 format at 223 pixels per inch. The device retails for 349,000 won (US$305) online and in the stores of Kyobo Book Centre, which says it is Korea's largest bookseller.

Mirasol has been under development for years by Qualcomm and its launch brings a third major display technology to the market for e-readers and tablets. Most displays today use either bright but power-hungry LCDs, or e-ink, which is energy-efficient but grayscale and slow to refresh.

Qualcomm's displays use tiny mirrors that change their reflectivity when small voltages are applied, shifting the color seen by users. They can quickly change colors to play video, require little power to hold an image, and the company says they work well in bright sunlight, though like e-ink they provide no light of their own. Earlier this month, Qualcomm CEO Paul Jacobs said the technology will be in full production by the middle of 2012.

If used for 30 minutes per day, the new e-reader will provide weeks of reading on a single charge, Qualcomm and Kyobo said in a joint news release. The device also has its own light source to enable use in dark settings.

Most early e-readers featured grayscale screens. But a host of new devices, including Barnes & Noble's Nook Color and Amazon's Kindle Fire, have color screens and are blurring the line between e-readers and full-powered tablets.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
The Kyobo eReader features a 5.7-inch touchscreen color display with a 1024 x 768 format at 223 pixels per inch

That has got to be one beauty of a screen with that ppi.