Even as his empire has expanded into reality television and the clothing aisle, Mr. Trump remains, at least in the public imagination, primarily a real estate developer.
But to a remarkable degree over the last five years, Mr. Trump has retreated from that role, becoming, instead, a highly-paid licensor, who leases his five-letter brand name to other developers in Toronto, Honolulu, Dubai and even his own backyard, New York City.
The arrangements allowed Mr. Trump, who is notoriously competitive, to remain a player in the world of big-city builders without risking his own money a prospect that seemed especially appealing as the economy began to crater.
When things got over-inflated in the world, Mr. Trumps son Donald Jr., said in an interview, we removed ourselves from the ground-up development world, where we are risking a lot more.
We switched more to a license model, he said, describing several of the projects, including the Honolulu building, as big successes.