We hear that there is no such thing as negative publicity....but are there any examples of this happening on the Internet? Where something like negative buzz or backlash occurs, but the company actually does well because of it?
Edit:
Something that came to mind for me were the X360 RROD thing, but I'm not sure that resulted in any positive effect, or even ANY effect other than the financial hit in extended warranty.
Usually, like when when I think of this, I think of people resulting from negative publicity rather than companies.
Edit:
Something that came to mind for me were the X360 RROD thing, but I'm not sure that resulted in any positive effect, or even ANY effect other than the financial hit in extended warranty.
Usually, like when when I think of this, I think of people resulting from negative publicity rather than companies.
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