News broken by GN. Even though there is no press release I can see right now, this is not a rumor. Info comes directly from EVGA CEO, citing difficulty working with Nvidia.
Discussion EVGA exits video card market, terminates partnership with Nvidia (GN, JayzTC)
- Thread starter HurleyBird
- Start date
gorobei
Diamond Member
- Jan 7, 2007
- 3,919
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jayz2cents also reporting the same
he talks about nv competing with its own partners.
Pretty big news. They always seemed like the biggest Nvidia AIB vendor, and have been making Nvidia cards for 20 years now.
In2Photos
Platinum Member
- Mar 21, 2007
- 2,449
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Hope they start making AMD cards then.
SteveGrabowski
Diamond Member
- Oct 20, 2014
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Crap, was hoping that would mean they'd start making AMD cards.
Indus
Lifer
- May 11, 2002
- 14,729
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OMG this is horrible. I've used EVGA since 2002 when I got my GeForce 3 Ti 200
I must have gone through over 10 cards by them.
I hope they somehow come around and switch to making AMD cards. They'd be profitable and would increase AMD's share.
I must have gone through over 10 cards by them.
I hope they somehow come around and switch to making AMD cards. They'd be profitable and would increase AMD's share.
VirtualLarry
No Lifer
- Aug 25, 2001
- 56,570
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WOW! End of an era.
Kinda think that "the merge" had something to do with this decision as well.
Kinda think that "the merge" had something to do with this decision as well.
Heartbreaker
Diamond Member
- Apr 3, 2006
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Bummer. EVGA cards were top notch, and they seemed a bit better still running GPU queues during the Crypto mess.
It's a real mess if they are losing hundreds selling cards, for more than NVidia is selling founders cards.
The one thing I don't get is why they are ruling out other product categories.
It's a real mess if they are losing hundreds selling cards, for more than NVidia is selling founders cards.
The one thing I don't get is why they are ruling out other product categories.
UsandThem
Elite Member
- May 4, 2000
- 16,068
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Many of the product categories they've tried to get into over the last few years haven't gone very well.
Sound cards, cases, keyboards, mice, etc.
Unless they ramp up the number of motherboards they sell, I'm not sure how long they will survive as an independent company. After they stop selling GPUs, that really just leaves them as a power supply company (and they don't manufacturer any of them).
VirtualLarry
No Lifer
- Aug 25, 2001
- 56,570
- 10,203
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As per the GN video, they made 78% off GR from video cards, and just 20% of GR was from PSUs, but they made 300% more profit off of those PSUs.
300% more profit per unit, which means in terms of total profit PSUs and GPUs were more or less comparable.
That said, it goes without saying that EVGA's PSU division (and every other division) piggybacked on the GPU division's reputation.
burninatortech4
Senior member
- Jan 29, 2014
- 716
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Looking forward to hearing more detail about how "EVGA's belief is that Nvidia has screwed it over". This seems like a really big deal.
Come on EVGA! AMD is waiting for you.
( I know he said he would not make for Intel or AMD )
As for the truth, nvidia has a bit of a rep of being difficult to work for.
Gut feeling, EVGA is going big into mainboards. It is not a new market for them, and it is one they might do well in. Mainboards are getting expensive these days.
( I know he said he would not make for Intel or AMD )
As for the truth, nvidia has a bit of a rep of being difficult to work for.
Gut feeling, EVGA is going big into mainboards. It is not a new market for them, and it is one they might do well in. Mainboards are getting expensive these days.
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Heartbreaker
Diamond Member
- Apr 3, 2006
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Pretty clear that's about treating board venders like dirt. Squeezing them on Margins, not even telling them what the price of cards/CPUs will cost until Jensen reveals pricing on stage, and undercutting board partners on prices with the Founders edition cards.
Even when they are selling current cards for much more than Founders cards, they are still losing hundreds of dollars per high end cards.
GodisanAtheist
Diamond Member
- Nov 16, 2006
- 7,944
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HOLY **** wow. EVGA was always considered an S-tier Nvidia vendor. There is some major drama brewing behind the scenes for them to bail out on NV what the actual ****.
OK, now that is out of the way, does this mean EVGA card firesale? If they're exiting the GPU business I don't know how they plan on reasonably supporting the warranty on their cards with some hidden stockpile for the next three years.
OK, now that is out of the way, does this mean EVGA card firesale? If they're exiting the GPU business I don't know how they plan on reasonably supporting the warranty on their cards with some hidden stockpile for the next three years.
Via the videos posted, EVGA will keep some cards on hand to honor warranties for the ampere cards.
Regardless of what Evga said about Intel or AMD, have feeling they are being cagey and leaving that possibility open. Perhaps to negotiate more favorable terms if Intel or AMD wish to court them. Like a girl playing hard to get.
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