Discussion EVGA exits video card market, terminates partnership with Nvidia (GN, JayzTC)

[HurleyBird]

News broken by GN. Even though there is no press release I can see right now, this is not a rumor. Info comes directly from EVGA CEO, citing difficulty working with Nvidia.

 

[gdansk]

EVGA Radeons would be absolutely great. But it sounded (to me) like they wanted out of GPUs.

 

[GodisanAtheist]

Via the videos posted, EVGA will keep some cards on hand to honor warranties for the ampere cards.

- I figure there is some algo that EVGA is using to predict the bare minimum number of cards they have to keep on hand for the amount of outstanding warrantied inventory based on prior failure rates etc.

It would very much suck for someone buying a card today to be told 2-2.5 years from now "lol we don't have any more cards left, here is a $50 credit to buy one of our other products" or something.

 

[crashtech]

It makes sense to me that Nvidia would be eyeing Apple's business model, as out of reach as it might be atm.

 

[mastertech01]

Now there will be a run on EVGA cards and all will sell out at high prices. Then they will say, just kidding, kiss and make up and dance with the wolves for Christmas.

 

[AdamK47]

Damn. I can't even count how many EVGA cards I've had. Sometimes multiples of a generation to run in up to quad SLI. Looks like I'll have to look elsewhere for a 4090 next month.

 

[DiogoDX]

Crazy stuff. JPR says that EVGA have 40% of Nvdia market share in NA.

EVGA dropping Nvidia will put a big hole in Nvidia’s North American sales of AIBs (where EVGA enjoyed 40% market share) and EVGA fans in Western Europe. Nvidia can overcome that by adjusting the allocation levels for the remaining AIB partners, as well as direct sales through Best Buy, but it will take a quarter or two. Given the inventory overhang that partners and Nvidia are having, there seems to be no rush.

EVGA won’t offer Nvidia next-gen series

Citing price increases and shrinking margins, EVGA quits Nvidia.

www.jonpeddie.com

The other AIBs must be fighting like mad dogs right now over this hole on the market.

 

[Frenetic Pony]

EVGA Radeons would be absolutely great. But it sounded (to me) like they wanted out of GPUs.

Sounds like everyone would want out, at least of Nvidia's partnerships. It's just that EVGA has enough business elsewhere to actually do so.

Maybe AIBs will going by the way side if they're really this squeezed, at least for Nvidia.

 

[ozzy702]

Sounds like everyone would want out, at least of Nvidia's partnerships. It's just that EVGA has enough business elsewhere to actually do so.

Maybe AIBs will going by the way side if they're really this squeezed, at least for Nvidia.

I mean, it's not like MSI, ASUS and Gigabyte couldn't do the same. Very interesting. Hopefully it shakes things up at NVIDIA a bit but I doubt it.

 

[In2Photos]

I wonder if this is the real reason why Nvidia reportedly has lots of 30 and 40 series inventory and has considered delaying 40 series launch.

 

[mastertech01]

Might be one reason why Nvidia took a 10 percent hit the other day on the stock market

 

[RnR_au]

Regardless of what Evga said about Intel or AMD, have feeling they are being cagey and leaving that possibility open. Perhaps to negotiate more favorable terms if Intel or AMD wish to court them. Like a girl playing hard to get.

I think they got out at the perfect time. The gpu business will be under pressure for the short to medium term with the mining gpu overhang, inventory overhang and threats of recessions in large parts of the Western world. Sure they would have some R&D invested in the 4000 series, but sounds like the CEO likes his sleep more than gpu marketshare during this turbulent time.

 

[CP5670]

The company doesn't do a lot outside of video cards though, and that is what they are known for as a premium brand. I could see them switching to AMD cards like XFX did, especially if they are keeping all the staff. Their power supplies are fine but basically the same things other companies offer, and the motherboards are expensive niche models for extreme overclockers.

 

[aigomorla]

Looks like I'll have to look elsewhere for a 4090 next month.

STRIX is my next goto brand after FTW3.
Well, i was thinking on moving over to STRIX anyhow, as lately they seem to have better pcb mosfets then FTW3.
I wish colorful was in more in the USA, as they have some really really pretty cards that i would love to do builds with, but i usually watercool mine so its moot.

Warning to note tho, ASUS's RMA is run by a bunch of gorillia's that like to throw things across the room, so make sure you pack your cards right, and include pictures of cards in the condition it was sent inside the box.

I could see them switching to AMD cards like XFX did

They also had a fallout with Nvidia back in the 8800 series.
I remember having a pair of 8800GT's in SLI... Here's a trip down memory lane...



They also made NF4 boards too....


it was a pretty nasty fallout to completely cut nvidia like that...

Off note... those be the FIRST LEDs on DDR's that we got for our hobby...

 

[Captante]

Bummer ... EVGA was my "go-to" for Nvidia... in fact my current 3080 Founders Edition is the first none-EVGA primary GPU I've had in 14 years! (since my original 8800-GTX)

I doubt they'll be around for long after this move...have to wonder what effect the "lifetime" warranty on older cards had on the company financially.

 

[VirtualLarry]

I could see them switching to AMD cards like XFX did, especially if they are keeping all the staff.

Maybe THAT'S why GN quoted the EVGA CEO as saying that he would continue to pay them. Maybe EVGA is hoping for a sweetheart deal from AMD, and holding off on shedding staff right away.

 

[VirtualLarry]

I doubt they'll be around for long after this move...have to wonder what effect the "lifetime" warranty on older cards had on the company financially.

XFX also offered lifetime warranty. XFX used to be associate with Nvidia, but they got out too, and the were courted by AMD.

 

[aigomorla]

XFX also offered lifetime warranty. XFX used to be associate with Nvidia, but they got out too, and the were courted by AMD.

XFX is going down the gutter lately tho... i just hope eVGA isn't going down the same road they are.

XFX, HIS used to be my 2 favorate preferred vendors...

XFX is in a lot of trouble with China, and i don't even know if HIS is around anymore...

 

[CP5670]

Diamond and BFG Tech were some other premium Nvidia brands from back then, and they also disappeared. I think Diamond briefly came back as an AMD brand.

It seems only MSI/Asus/Gigabyte offer both Nvidia and AMD cards. Maybe they are big enough to dictate terms to Nvidia/AMD, as video cards are not their main business.

 

[DigDog]

pardon my dumb but .. what are they going to be building?

 

[WhoBeDaPlaya]

Would be ironic if nVIDIA goes the 3Dfx route of being the only board maker (since it seems to view AIBs as scum-sucking parasites)

 

[ThatBuzzkiller]

Not surprising since Nvidia sees AIBs as nothing more than parasitic leeches to their profit margins ...

 

[Jaskalas]

So the rumor... is that the AIBs were tricked into R&D and production for a certain price point, then NVIDIA sold founders editions for less?
That journalists have been getting drivers before AIB.

Such madness.

 

[PingSpike]

This stinks since they were the best vendor IMO.

 

[DiogoDX]

Nvidia don't respect 20 years of partnership. Just imagine the mess if Nvidia had bought ARM.

 

[IEC]

Guess I'll get a 7900XT unless it sucks. I preferentially bought eVGA cards for nV models.