The fact that they put an arrow with "Unholy Rage" on their graphs is what makes this awesome. I don't play or follow EVE, but I'm too used to Blizzard trying to make things humorous that all but the occasional references just makes me roll my eyes. It just seems like they're trying too hard at this point. "Unholy Rage," on the other hand, made me laugh. Kudos for CCP.
It reminds me of what the devs in an older MMO called Asheron's Call did. Like many other games, people developed macros to kill / loot monsters while they were away from their computer. The devs initially did random macro tests ("Please repeat this statement to me: ..." or "Please jump three times and then spin in a circle."), but the macro runners built in gongs (a warning bell) to alert them when they got a message. Unfortunately, the devs never really did beat the macroers, but they had some fun along the way.
The game was famous (among the players) for random live events, in which the devs would login as lore-related NPCs and play out a scenario, such as a villain attaching a town, or two NPCs fighting for one reason or another. In one of the events, a love-struck and crazed (dev-controlled) NPC went around greeting some live and at-the-keyboard players in towns, while attacking and killing other players that were obviously macroing. There was a screenshot somewhere of a bunch of macroers hidden away in a dungeon, the NPC charging in and killing them off, and one of the macroers screaming "LOG OUT LOG OUT OMG LOG OUT," or something to that fact.
Then again, this also came from the game where during a different event, messages of an evil NPC (again, dev-controlled) being spotted in different parts of the world were broadcast, with players rushing around trying to kill him. One player on my server happened to stumble upon him before any other players could catch up and tried to take him one on one. The player was known across the server for trash-talking in PvP and whatnot, and was somewhat hated. The NPC eventually killed him, and followed up by looting his corpse. Funny stuff.