This process has been going on for weeks - every time the ETA arrives, it is pushed away several days.
Originally, they said "late July or August". Then, all of a sudden, ETAs of early-to-mid July started appearing.
I think this was just a ploy by marketing people to avoid having the early-adopters buy other boards instead, such as the well-regarded MSI K7T Pro.
Especially considering that the first production run will not have the multiplier switches, and you'll have to wait for the second production run (which is when?) to get those.
