That "some entity" is Musk's propanganda machine.
Kinda replying to your other post as well, something most people don't realize is that Musk is a con man a la Harold Hill the Music Man and always has been. He doesn't actually care about going to Mars except that it's a long con so lofty and grandiose that, as long as he can keep it going, he can suck up massive quantities of investor and govt monies forever. Just like the Tesla full self driving con. FFS, his cons are contradictory even, as Starlink is more likely to trigger a Kessler event (thus preventing us from reaching space and Mars) than it is to be profitable.
And to keep his Ponzi scheme of impossible ideas going, Musk has a marketing machine running 24/7. This is one reason why he wanted Twitter, so he could own a social media platform. And because, even as he's reached new highs of fame and fortune, he's heavily leveraged, has too many projects going on at once, and his cons are slowly unwinding. FSD doesn't work, and TSLA has crashed 40% YTD. Starship isn't going to make this year's Hohmann Transfer window to Mars (or likely the rest this decade for that matter), Starlink is a mess, Boring Co is a joke, and so forth. So he's doubling down on the marketing and cult of personality.