"The message of the direct mail letter must appeal to three base emotions; Fear, Hate and Revenge... (The) fund raising mailer must present you with a crisis — a problem won't do...That crisis must frighten you...If you are not frightened, you won't send money.
Then the direct mail letter must present you with a bogeyman against whom to focus your anger... Once you've been frightened and made to hate the bogeyman, the successful direct mail appeal must offer you a way to get revenge against the bogeyman — the payoff for your contribution. The more soul-satisfying the revenge, the better the letter pulls. All this must be dressed up in an appeal that appears to have a high moral tone, but which — without you realizing it — works on your lower emotions."
Written by Gottlieb and Ron Arnold
Those are the asshats that transformed the NRA back in the 70's into the nutjob shitshow it is today.
My dad used to register as R when living in Florida. He needed to read the mail. He wanted to know what kind of information was being fed to this demographic.
...it's actually horrifying. It is point by point, colors and yelling and demons and all the enemies that are making this stuff happen against them.
the words they use are drugs, crime, race, language [eg: not MY LANGUAGE!], others, crime, the devil, etc.
3 solid colors, basically. 5 word statements blasted all over these postcards to toss attacking words at your face. with images of evil democrat opponents. And it hasn't changed.
I live in basically 99% federal blue state MD, where actually 2/3 of the land is occupied by crabs and republicans ( thoughroughly 36% of the actual voter base in the state?). ...and some coal, but they shoved that over to the WV side and those dudes built some sheds around that little deposit. It's kinda weird. Go to Cumberland; this is an interesting place....anyhoo, I receive occasional mailers from previous owners/tenants of my house.
Today I got the same damn screaming GOP mailer about border issues and opium in Idaho. browns crossing the southern border. vote all of Jesus' army, the Republicans. ...this is Maryland. There is no fucking border. This is like...a 0.0037% issue for the people here, and ESPECIALLY the rural crab-farming people that
are the only people that have ever lived there. THey fucking sit there and overfish, watch themselves get swallowed by shrining land as they ignore overfishing regulations and keep voting Republicans that have only ever, only ever promised to keep flooding their land, ignoring every single thing that absolutely matters to them: climate change and sustainable land--
because they think borders matter TO THEM.
They Don't. Borders absolutely don't matter to any of these people, at all, in any possible way that has ever effected their lives in say, 4 generations of living there. But they keep voting on these issues as the water raises up to their knees and drowns them, their crabs die out, get out-competed, migrate to ever-warmer waters, that they keep voting for because they vote on brown invader issues and "elites say you can't do no crabs no more!" nonsense, that they just watch their homes eat them up because their same leaders are just shoveling cash to the industries that are killing them. OVER AND OVER AND OVER Again. literally no sympathy for shitfucks this, because their behavior dooms us all.
And it's why the GOP has to be defeated. This country certainly can not survive with these fucks around for much longer, I doubt the world survives much longer, after that happens, because the disease is already fairly-well spread through some 68% of the captive population of the world. It's fucking dark times, to be honest.
Well, now we wait for Brazil, everybody! Only 2 days away! WeeeeeeEEeeee