$200+... pass.
Can't you build a custom loop with better performance for that much?
Not with the quality of components they are using here.
This is an great deal and the only competitor for this in the AIO space is the swiftech options H220x and H240x
All the rest I would consider a grade level below and not on par interms of performance, quality of components etc.
They have some performance numbers up on the site.
http://site.ekwb.com/news/624/19/Predator-cooling-performance-comparison/
The only thing missing now is a comparison to the swiftech models and a case compatibility list.
Someone also did a price break down in the overclockers.net forum
http://www.overclock.net/t/1569495/ekwb-announces-the-predator-aio-cpu-cooler
This is a phenomenal deal.
If you price out each parts it would cost at the very least $350+
-Waterblock: EK Supremacy MX = $55
-Pump: EK DDC = $76
-Radiator: 360mm EK Coolstream PE (also looks like it has integrated reservoir) = $75
-Fans: 3x EK Vadar F3 120 (2000RPM PWM) = $23 each = $69
-Quick Disconnect fitting: 2x male and 2x female = $should be around $40
-other stuff: Fittings (4x compression fitting), tubing, coolant =$should be around $40
Total cost when doing it on your own: $around $350
Also the parts are one of the best you can get when making a custom loop: ek supremacy mx, EK Coolstream PE, EK Vadar