I've read through his article, which I think can be best summed up as "In Defence of Ubisoft"(okay, not really, but still).
Nevertheless, the arguments put forth are all bad. If you have bad hardware, you should upgrade. Ditto if your resolution is too high for your hardware, you should upgrade(or you shouldn't have gotten a 1440p monitor in the first place).
Alien: Isolation ran amazingly well on GPU cards like R9-280, often getting quite a bit above 60 fps on very high settings at 1080p. And that game was and is very beautiful. The fact that we view that game's performance as noteworthy is in of itself noteworthy, in a bad way. It shouldn't have surprised us, because that would mean that was the norm. But it did surprise many of us and/or caused us to note it, precisely because it isn't the norm these days. And that's the real problem.
By going down that route the author puts forward, you are essentially adapting yourself to either A) your own dumb decisions of getting gimped hardware or, more commonly, B) the lazy and/or shockingly bad PC ports of some developers, instead of demanding much better ports.
Although, to be fair, in recent times it's been less of a "the console version runs well but the PC version doesn't" and more "ALL versions run terrible"/"the developers rushed this one, under pressure/due to incompetence".
Getting 60 fps at 1080p isn't hard on a PC today using a sub-200 dollar GPU like the 280. If you get that card, and a decent setup otherwise, you've done your job. The people who haven't done their job because the game is a mess are the developers, and the blame should be shifted to them, instead of telling people to get used to terrible 30 fps gaming.