- Nov 27, 1999
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In the post-modern world, the name Zephyr has zero resonance. The word is a throwback to a time when Classicism was taught in schools and new-fangled home appliances like toasters and belt-driven washers had names like Prometheus and Brobdingnag. These days, most people will probably confuse "Zephyr," a soft, warm breeze, with "Zamphir," the pan flute guy, a "musician" who can ruin with mindless energy everything from Abba to Wagner.
If you're old enough to remember Zamphir, but not so old as to think he was actually pretty cool, then you're probably smack in the middle of the 2006 Lincoln Zephyr demographic. The name probably won't start a single-handed revival of the Classics, but it will probably go a long way toward rejuvenating the Lincoln brand. Picking this ancient moniker is an oddly counterintuitive move. Zephyr is a 70-year-old nameplate that was originally lifted from a streamlined locomotive. Hardly the image you would contemplate to seduce a generation of younger buyers. The only people excited about locomotives these days are the ones who stall their pickups at a grade crossing. The smart money would have said to go with something hip and urban. Or at the very least something that doesn't bring up images of Byron and the Lake Poets. Somehow though, it all sort of fits. The retro name, the classic touches like the analog clock front and center on the dash, and restrained styling all hang together. It's classic in the manner of a Wright Prairie Style house. Strong lines, a commanding presence and the obvious product of someone at the top of his game. Of course, unlike a Wright house, the Zephyr won't leak in the rain.
Edmunds First Drive: 2006 Lincoln Zephyr
