George Costanza when talking to NBC execs about The Walking Dead, Season 2: "No! No! NO! Nothing happpens!"
Wow.. THIS.
<in Jerry's apartment Jerry and George talking>
George: How about we have the little girl get lost
< kramer busts in>
Kramer: Did I hear something about a missing little girl?
Jerry: No, i'm just helping George here figure out what he's gon'a pitch the NBC execs tomorrow
Kramer: Woh, that's a bit deal: what've you got so far
George: Just a missing girl..
Kramer:< interrupting > Well that's it!
Jerry: What's "it"?
Kramer: That's it... it's supposed to be scary right?
Jerry: well yea
Kramer: What's more scary than just BEFORE something happens?
Jerry: Yea, but then you end up just doing nothing
Kramer: Exactly!
George: Ok, so what you're saying is if I want it to be scary then we lose the girl and then do nothing?
Jerry: That's supid
Kramer: NO! It's genius! It's just that no-one's thought to do it yet!
Jerry: Yea! because it's stupid.
George: Well let's keep working on other things.
<something interrupts that keeps George up all night, distracted, so he comes up with nothing new>
George Costanza when talking to NBC execs about The Walking Dead, Season 2:
"No! No! NO! Nothing happpens!"