Yes, the PC-Chips group of companies (including ECS) ... they slashed Athlon board prices with their excellent K7VZA, they're currently doing it again to the overpriced DDR board market with the K7S5A (costs half of what ASUS, MSI and other "major brands" ask _and_ is faster), and you bet they'll be doing the same to the P4 board market.
regards, Peter